Winebiz - Australia's Wine Industry Portal By Winetitles

World Comparisons

Viticulture · Vintage · Domestic Sales · Exports · Wine Stocks · Wine Production · Wine Companies
World Comparisons · Geographic Indications · Organisations · Information Sources · Strategy 2025

World Comparisons

The latest data from the Organisation Internationale de la Vigne et du Vin (OIV) in its StatsOIV Extracts indicate that worldwide the area under vines in 2009 decreased 0.2% to 7,704,000 ha (Table 35). This total is considerably lower than the period between 1976-80 when the figure was 10,213,000 ha.

Europe has seen its area under vines steadily decline since 1995. The continent saw a fairly significant drop of 2.1% of vineyard area between 2008 and 2009. In Asia, China has surpassed Turkey as the fourth largest country by vineyard area. Much of China's vineyard area is dedicated to table grapes but the growth has occurred in winegrapes.

Oceania continued to expand its area under vines, with 2009 totals up by 2.4% over 2007. However, the pace of expansion was slower than the period between 1995 and 2002 when Australia saw significant new plantings.

Spain, France and Italy account for 35.8% of total world vineyard area, down from 39.1% in 1995.

Despite the reduction in vineyard area, total grape production (winegrapes, table grapes, raisins) rose by 3.3% to 68,179 million tonnes in 2009 (Table 36) as global yields rise. The top five countries (China, Italy, Spain, France, and the United States) accounted for 50.1% of this production. China, which was the 6th largest producer in 2000, is now the largest producer. Big movers in growth in terms of world production in 2009 versus 2008 were China (+11%), France (+7.4%), Turkey (+8.9%) and India (+8.2%). Argentina and Australia saw drops in production.

In its 2013 Global Economic Vitiviniculture Data report, the OIV reports that wine production in 2011 increased for the first time since 2008 to 26,741 ML (+1.1% over 2010) (Table 37). Australia, who had dropped from the 6th-largest wine producer in the world in 2005 to the 9th in 2007, regained a bit of ground after recovering from drought and placed 7th. The top three countries - Italy, France and Spain - accounted for 48% of world wine production, down from 62% in 2000. France had a bumper 2011 vintage and surpassed Italy as the world's largest wine producer, while Italy suffered a 12% drop in production in 2011.

The world wine market had mixed results as the volume of wine exports decreased (-3.6%) in 2013 but the value increased (+4.7%) (Table 38). Italy remained the number one exporter by volume with a healthy 7.2% increase from 2012 and France remained the largest exporter by value with exported wine coming in at €5.27 whereas Italy's wine is €2.33. Spain wasn't so fortunate and saw a big 23.0% decline in exports. Australia dropped to fifth place with exports increasing (-2.6%) and Chile increasing by 20.4%. New Zealand grew its export value by nearly 9% to become the 8th largest wine exporter by value. The 11 top world wine exporters account for 90% of global exports.

Six countries (USA, UK, Germany, Canada, China and Japan) import more than a billion euros of wine a year (Table 39). The United States has surpassed the United Kingdom as the largest importer of wine in value. Japan, Canada, Australia, Lithuania and Poland all showed double digit growth in import value in 2013 while Hong Kong and Italy showed drops.

Worldwide wine consumption dropped by 2.1% to 24,014 ML in 2009 (Table 40) driven largely by a 12.1% drop in consumption in Italy and a drop of 4.0% in all of Europe. Europeans consumed 65% of the world's wine in 2009 but this position is eroding as it was 73.8% at the end of the 1980s. China surpassed the United Kingdom as the fifth largest consumer and posted an 9.1% gain.

France's population has the world's highest per capita wine consumption, drinking 48.4 litres per year but down 14.5% from 2003 (Table 41). The OIV previously rated Luxembourg as one of the highest per capita wine drinking countries but now believes that much of the wine purchased there is by visitors to the country. Per capita consumption has dropped substantially in the traditional wine producer and consumer countries such as France, Italy and Spain. High levels of individual consumption are logically found in those countries that are traditional producers of wine. Australia is one of the few countries to post an increase in per capita wine consumption since 2003.

Table 35. Top countries ranked by vineyard area, 2009

Country

Vineyard area
'000 ha

% of
world

% change from
2008

Spain

1,113

14.4

-4.5

France

836

10.9

-2.6

Italy

812

10.5

-1.6

China

518

6.7

7.9

Turkey

515

6.7

-0.6

United States

403

5.2

1.5

Iran

300

3.9

2.7

Portugal

244

3.2

-0.8

Argentina

229

3.0

1.3

Romania

206

2.7

-0.5

Chile

199

2.6

0.5

Australia

176

2.3

1.7

World

7,704

-0.2

Source: OIV - Situation of the world viticultural sector in 2009

Table 36. Top countries ranked by total grape production, 2009

Country

Grape production
million tonnes

% of
world

Change from
2008

China

8,039

11.8

11.1

Italy

7,603

11.2

-2.7

United States

6,643

9.7

0.0

France

6,098

8.9

7.4

Spain

5,760

8.4

-2.4

Turkey

4,265

6.3

8.9

Chile

2,742

4.0

-7.1

Iran

2,256

3.3

0.0

Argentina

2,182

3.2

-22.7

India

1,878

2.8

8.2

South Africa

1,749

2.6

-6.2

Australia

1,684

2.5

-8.3

Brazil

1,457

2.1

4.1

Germany

1,235

1.8

-8.6

World Total

68,179

3.3

Source: OIV - Situation of the world viticultural sector in 2009

Table 37. Top producers of wine in the world, 2011

Country

Wine production
(ML)

%of
world

change
from 2010

France

5,076

19.0

14.4

Italy

4,277

16.0

-11.9

Spain

3,340

12.5

-5.5

United States

1,919

7.2

-8.1

Argentina

1,547

5.8

-4.8

China1

1,280

4.8

0.0

Australia

1,118

4.2

-2.1

Chile

1,046

3.9

18.3

South Africa

928

3.5

-0.5

Germany

913

3.4

32.1

Russia1

713

2.7

0.0

Portugal

561

2.1

-21.3

Romania

329

1.2

0.0

World Total

26,741

1.1

1Estimated. Source: OIV - 2013 Global Economic Vitiviniculture Data

Table 38. Top exporters of wine in the world, 2013

Country

Wine exports
volume (ML)

% change
from 2012

Wine exports
value (Million €)

% change
from 2012

Italy

2,088

-5.6

4,874

7.2

Spain

1,730

-23.0

2,410

3.0

France

1,492

2.2

7,863

3.0

Chile

862

20.4

1,440

8.6

Australia

717

-2.6

1,485

0.9

South Africa

495

27.5

607

10.0

Germany

401

-1.7

993

1.7

United States

397

-1.2

1,101

10.1

Portugal

331

1.5

715

4.8

Argentina

324

-9.5

691

4.3

New Zealand

170

-5.0

769

9.0

World Total

9,807

-3.6

25,610

4.7

Source: OIV - 2013 Global Economic Vitiviniculture Data

Table 39. Top importers of wine, 2013

2012
Million Euros

2013
Million Euros

Change from 2012 (€)

Change from 2012 (%)

United States

3,673

4,034

361

9.8

United Kingdom

3,690

3,863

173

4.7

Germany

2,432

2,469

37

1.5

Canada

1,436

1,579

143

10.0

China

1,175

1,256

81

6.9

Japan

1,079

1,211

131

12.2

Belgium

957

976

19

1.9

Switzerland

896

949

53

5.9

Netherlands

867

897

30

3.4

Russia

781

838

57

7.3

Hong Kong

855

788

-67

-7.9

France

631

646

15

2.4

Sweden

519

564

46

8.8

Denmark

508

522

13

2.6

Australia

424

479

55

13.1

Singapore

368

377

9

2.5

Norway

304

324

19

6.3

Italy

321

310

-12

-3.6

Ireland

228

242

14

6.1

Brazil

233

233

0

-0.2

Austria

192

208

16

8.4

Poland

168

186

18

10.7

Lithuania

138

185

47

34.4

Other importers

2,084

2,290

206

9.9

World Total

23,960

25,424

1,464

6.1

Source: OIV - 2013 Global Economic Vitiviniculture Data

Table 40. Top wine consuming nations, 2009

Country

Wine consumption
ML

% of
world

Change from
2008

France

3,021

12.6

-1.9

United States

2,725

11.3

-2.5

Italy

2,300

9.6

-12.1

Germany

2,022

8.4

-2.6

China

1,497

6.2

9.1

United Kingdom

1,268

5.3

-5.9

Spain

1,127

4.7

-7.5

Argentina

1,034

4.3

-3.2

Russia

1,014

4.2

-10.5

Australia

512

2.1

4.1

Romania

493

2.1

-8.7

Portugal

451

1.9

-0.7

World Total

24,014

-2.1

Source: OIV - Situation of the world viticultural sector in 2009

Table 41. Top wine consuming nations per capita, 2009

Country

2003

2004

2005

2006

2007

2008

2009

% change from 2003

France

56.6

54.8

55.0

53.8

52.1

49.6

48.4

-14.5

Portugal

51.1

46.9

46.5

45.3

42.5

42.5

42.4

-17.1

Italy

50.4

48.4

46.1

46.5

45.0

43.9

38.2

-24.3

Switzerland

40.3

39.7

38.7

37.5

38.9

38.6

37.9

-6.1

Slovenia

33.0

25.4

32.0

26.8

34.2

27.5

37.1

12.3

Denmark

33.8

31.6

31.9

31.7

32.7

33.8

34.2

1.2

Croatia

38.7

36.3

28.7

29.2

33.7

31.4

34.1

-11.9

Austria

29.0

29.1

28.9

29.4

29.5

28.8

28.7

-1.1

Greece

27.8

29.8

32.3

28.8

29.7

28.7

26.7

-3.8

Belgium

25.2

26.4

26.8

27.7

27.5

28.2

26.7

6.1

Hungary

30.8

30.5

29.7

29.8

26.9

27.9

26.1

-15.3

Argentina

32.5

29.0

28.3

28.4

28.3

26.8

25.8

-20.6

Spain

32.8

32.5

31.5

30.8

29.7

27.3

24.7

-24.7

Germany

23.9

24.0

24.0

24.5

25.2

25.2

24.5

2.7

Australia

21.1

21.7

22.3

22.3

22.9

23.3

23.4

10.8

Romania

23.1

26.7

11.0

25.7

25.8

25.3

22.9

-0.8

Source: OIV - Situation of the world viticultural sector in 2009

National wine industry bodies

For contact details and personnel see the Organisations main section.

ASVO

Australian Society of Viticulture and Oenology

Established: 1980

Focus: dissemination of research or technical information

Funding: by membership

Serves the interests of practising winemakers and viticulturists by encouraging the exchange of technical information

Wine Australia

formerly Australian Wine and Brandy Corporation

Established: 1980, statutory body

Focus: marketing/market development, information and regulatory administration

Funding: by statutory levy and fee for service

Enhances the operating environment for the benefit of the Australian wine sector by providing the leading role in: quality and integrity (export licences, export inspections and approvals, label integrity programs, trade access advice); knowledge development and information services (analysis, wine information service, WINEFACTS Statistics, WINEFACTS Information Search); and market development (strategic overseas marketing, international visits program, domestic promotion, country specific market programs, Wine Australia Export Partnership, geographical indications)

AWRI

The Australian Wine Research Institute

Established: 1955

Focus: applied research, extension and teaching

Funding: grants, fees for services

Carries out applied research in oenology; provides extension services to winemakers; teaches oenology

GWRDC

Grape and Wine Research and Development Corporation

Established: 1991, statutory body

Focus: Research and development funding

Funding: by statutory levy and matching government funds

Research project assessment and disbursement of statutory R&D funds; reports on activities to Federal Parliament and industry

WFA

Winemakers' Federation of Australia

Established: 1990

Focus: Political industry issues

Funding: members pay voluntary levies based upon domestic sales

Represents the interests of Australia's winemakers; develops policies and programs to increase the net financial returns to Australia's winemakers

WGGA

Wine Grape Growers Australia

Established: 2006

Focus: Political industry issues

Represents the interests of Australia's grapegrowers; develops policies and programs to benefit Australia's grapegrowers

WISA

Wine Industry Suppliers Australia

Established: 2000

Focus: Furthering the interests of suppliers to the Australian wine industry

Represents the interests of Australian suppliers and helps ensure grape and wine producers have the latest in technology and services, engages with other wine industry bodies on industry issues; partners in delivering WINETECH, the premier Australian wine industry trade exhibition.

Where to go for further information or advice

The following are recommended as sources of additional information

Technical information

• The Australian Wine Research Institute

• the University of Adelaide and Charles Sturt University

• extension units of Departments of Primary Industry/Agriculture

• independent consultants; see Directory listing of consultants

• publications; see Wine Industry Media

Statistical information

• Australian Bureau of Statistics

• Australian Bureau of Agricultural and Resource Economics

• Winemakers' Federation of Australia

• Winetitles vintage information, www.winebiz.com.au

• Wine Australia winefacts

Regulatory information

• Wine Australia, for general industry information/regulations

• The Australian Wine Research Institute for technical specifications, analysis, etc.

• Winemakers' Federation of Australia, for general industry
information/advice

Consumer/industry education

• Wine Australia

The New Zealand Wine Industry

An Overview

Table 1. Summary of New Zealand wine industry statistics, 2001-2013

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Producing area (ha)

11,648

13,787

15,800

18,112

21,002

22,616

25,355

29,310

31,964

33,428

33,400

35,337

35,733

Average yield (t/ha)

6.1

8.6

4.8

9.1

6.9

8.2

8.1

9.7

8.9

8.0

9.8

7.6

9.7

Average grape price ($/t)

1441

1634

1929

1876

1792

2022

1981

2,161

1,629

1,293

1,172

1,359

NA

Tonnes crushed (thousands)

71

118.7

76.4

165.5

142

185

205

285

285

266

328

269

345

Total production (ML)

53.3

89

55

119.2

102

133.2

147.6

205.2

205.2

190

235

194

248.4

Domestic sales of NZ wine (ML)

36.2

32.6

35.3

35.5

45

50

51

46.5

59.3

56.7

66.3

64.6

52.4*

Consumption per capita (litres NZ wine)

9..3

8.2

8.8

8.8

11.2

12.1

12.2

11.1

13.9

13

15.2

14.7

11.8*

Total sales of all wines in NZ (ML)

66.6

68.3

74.5

79.7

81.7

86

91.8

87.4

92.7

92.1

93.9

91.9

93.3*

Consumption per capita (litres all wine)

17.3

17.4

18.6

19.6

19.8

20.6

21.7

20.8

21.5

21.1

21.3

20.9

21.1*

Export volume (ML)

19.2

23

27.1

31.1

51.4

57.8

76

88.6

112.6

142

154.7

178.9

169.6

Export value (millions NZ$ FOB)

198.1

246.4

281.9

302.6

434.9

512.4

698.3

797.8

991.7

1,041

1,094

1,177

1,211

*Estimate. Source: New Zealand Winegrowers Annual Report 2013

Highlights for 2012-2013 include:

  • Wine export value grew by 3% to NZ$1.2 billion
  • Sauvignon Blanc comprises 84% of all of New Zealand exports
  • Domestic sales of New Zealand wine dropped by 19% to 52 million litres
  • Wine imports increased by 50% to 40 million litres
  • Grape harvest jumped by 28% to 345,000 tonnes
  • Total sales by volume dropped to 222 million litres, an decrease of 9%

Viticulture

Vineyard Area

The total New Zealand producing vineyard area is now an estimated 35,733 ha - almost double what it was in 2004 (Table 2). Over half of all producing area is planted to Sauvignon Blanc which which has increased from 4,516 ha in 2003 to 20,429 ha in 2013. Pinot Noir is the second most planted variety and increased by 0.7%. There was a 2.3% increase in Merlot area which had seen a steady decrease since 2005. Pinot Gris is now the fourth most planted variety having surpassed Merlot in 2008.

About 65% of New Zealand's producing vineyard now lie in Marlborough compared to 2004 when it accounted for only 47% (Table 3). It is followed by Hawkes Bay (5,093 ha) and Gisborne (1,608 ha). Canterbury/Waipara has been the fastest growing region, albeit from a small base, and grew by 6% this year. Gisborne has been declining in vineyard area since 2009 when it reached a high of 2,149 ha.

2013 Vintage

The 2013 New Zealand grape harvest reached a record 345,000 tonnes - a 28% increase off the light 2012 vintage (Table 4). Vineyards all over the country experienced ideal vintage conditions in 2013 with a long, dry Indian summer lingering through harvest to provide well balanced, well-ripened fruit. Average yields increased to 9.7 tonnes per hectare (Table 1).

All major varieties saw increases in intake in 2013. Sauvignon Blanc now accounts for 66% of the total vintage. Pinot Noir (9%), Chardonnay (8%), Pinot Gris (6%) and Merlot (3%) rank a long way behind.

Production in Marlborough at 251,630 tonnes was up 33% on 2012 and represented 73% of the nationwide vintage (Table 5). All regions except Auckland and Gisborne showed increases in grape intake from the previous year.

Wine Producers

This edition of the Wine Industry Directory lists 564 wine producers in New Zealand who commercially sell branded wine (Table 6). More than half - 323 - of the producers listed report that they have a cellar door. The majority - 60% of New Zealand producers - crush less than 100 tonnes (Table 7) while almost half - 46% - crush less than 50 tonnes. About a quarter - 126 - of the producers listed report that they have vineyards in Marlborough.

Domestic Wine Sales

Sales of New Zealand wine in the home market are estimated at 52 ML, a 19% drop on the previous year largely due to the light 2012 vintage (Table 1). Overall market share for New Zealand wine dropped to at 56% of a total domestic market of 93 ML, up from 45% in 2004.

Sales of imported wines jumped by 50% to 41 ML in 2013 up from 27 ML in 2012 (Table 8). There were significant movements in the mix of imported wines. Imports from Australia climbed by 49% and commanded 80% of the market share of all imports. Imports from France, Argentina and Spain all increased while imports from Chile increased dramatically by 265%.

Red wine accounted for 51% of all imports and rose by 23% from the previous year. White wine imports increased by 122% to account for 41% of all imports, up from 28% the previous year.

Wine Exports

The smaller 2012 vintage meant wine was in short supply and wine producers took the opportunity to improve their positioning in the market. International sales reached a record value ($1.21 billion, +3%) but dropped slightly in volume (169.7 ML, -5%) (Table 9).

The rise in export value was driven by a shift towards packaged products, higher prices for bulk wines and a move to higher value markets, notably North America. However, the strong New Zealand dollar continued to blunt returns back to producers.

Despite product shortages packaged exports grew by 4% in the last year to just over 120 million litres valued in excess of $1 billion. By contrast, bulk shipments fell 22% and now account for a shade under 30% of total shipments. In a supply constrained year, this level is strongly indicative of the important role that bulk shipment now occupies in the industry.

North America is a major strategic opportunity for the sector as was borne out this year. Shipments to the USA increased 13% to $284 million making it the 2nd largest market for NZ wines (behind Australia) while exports to Canada lifted 10% to $78 million. By contrast, sales to both Australia and the UK slipped by 2% in value in the past year; volume reductions were significantly greater in both markets. These markets will undoubtedly bounce back with the more generous 2013 vintage as they remain priority destinations for New Zealand wine.

Nevertheless, the longer-term trend towards market diversification is undeniable. Shipments to second-tier destinations, notably in Northern Europe and Asia, are now valued at just under $200 million, the same as the total value of all wine exports a little more than a decade ago. Strong growth opportunities exist in these markets.

The export market is overwhelming dominated by Sauvignon Blanc, which comprises 84% of all exports (Table 10). Pinot Noir is a distant second with 6% of the market.

The International Organisation of Wine and Vine (OIV) now ranks New Zealand as the world's 8th largest exporter by value (Table 11).

Acknowledgement

Comment, information and statistics for this section were sourced from the 2013 New Zealand Winegrowers Annual Report. Some statistics are from the 2014 Australian and New Zealand Wine Industry Directory.

New Zealand Winegrowers promote, represent and research the interests of New Zealand grapegrowers and winemakers. Visit www.nzwine.com or view the Organisations section of this Directory for more information on these and other New Zealand industry associations.

Table 2. New Zealand producing vineyard area, 2004 and 2011-2013, by grape variety (hectares)

Grape Variety

2004
(hectares)

2011
(hectares)

2012
(hectares)

2013
(hectares)1

Change from
2012 (%)

Sauvignon Blanc

5,897

16,758

20,270

20,429

0.8

Pinot Noir

3,239

4,803

5,388

5,425

0.7

Chardonnay

3,617

3,823

3,229

3,253

0.7

Pinot Gris

381

1,725

2,485

2,477

-0.3

Merlot

1,487

1,386

1,234

1,262

2.3

Riesling

666

993

770

796

3.4

Syrah

183

299

387

419

8.3

Gewürztraminer

210

313

347

334

-3.7

Cabernet Sauvignon

687

519

305

331

8.5

Malbec

168

157

140

147

5

Cabernet Franc

213

161

119

117

-1.7

Semillon

306

182

77

71

-7.8

Muscat Varieties

136

125

48

50

4.2

Pinotage

82

74

50

47

-6

Chenin Blanc

72

47

21

25

19

Reichensteiner

61

72

14

14

0

Müller Thurgau

155

78

2

11

450

Other & Unknown

552

1,885

449

524

16.7

Total**

15,800

33,400

35,335

35,7332

1.1

1Forward estimate from 2012 Vineyard Register Report 2Total corrected to account for assumed vineyard underestimation.
Source: New Zealand Winegrowers' Vineyard Surveys

COMPLETE Wine Industry Directory NOW ONLINE

New 2011

Access via www.winebiz.com.au with your unique password, provided by letter with your 2011 Directory.

ALL databases accessible
PLUS enhanced search options for wineries

Table 3. New Zealand producing vineyard area, 2004 and 2011-2013, by region

Region

2004
(hectares)

2011
(hectares)

2012
(hectares)

2013
(hectares)1

Change from
2012 (%)

Marlborough

8,539

19,024

22,956

23,232

1.20

Hawke's Bay

3,873

4,993

5,030

5,093

1.30

Central Otago

844

1,540

1,917

1,909

-0.40

Gisborne

1,810

2,072

1,635

1,608

-1.70

Canterbury/Waipara

641

1,809

1,371

1,454

6.10

Nelson

548

861

1,011

1,032

2.10

Wairarapa

737

882

979

972

-0.70

Auckland/Northland

591

556

411

406

-1.20

Waikato/Bay of Plenty

151

147

24

24

0.00

Other & Unknown

378

1,516

0

0

Total2

18,112

33,400

35,334

35,7332

1.1

1Forward estimate from 2012 Vineyard Register Report 2Total corrected to account for assumed vineyard underestimation.
Source: New Zealand Winegrowers' Vineyard Surveys

Table 4. New Zealand vintages, 2004 and 2011-2013 by grape variety (tonnes)

Grape Variety

2004
(tonnes)

2011
(tonnes)

2012
(tonnes)

2013
(tonnes)

Change from
2012 (%)

Sauvignon Blanc

67,773

224,412

181,121

228,781

26.3

Pinot Noir

20,145

31,156

23,285

31,775

36.5

Chardonnay

35,597

25,580

22,855

27,184

18.9

Pinot Gris

1,888

17,787

15,347

22,042

43.6

Merlot

9,330

9,092

8,046

10,076

25.2

Riesling

5,647

6,118

4,989

5,932

18.9

Syrah

691

1,741

1,431

2,240

56.5

Gewürztraminer

1,325

1,836

1,249

1,788

43.2

Cabernet Sauvignon

4,045

1,667

1,120

1,465

30.8

Other White Vinifera

668

543

342

754

120.5

Malbec

1,106

764

694

825

18.9

Semillon

3,511

689

596

721

21.0

Muscat Varieties

1,828

550

578

634

9.7

Viognier

781

839

519

-38.1

Cabernet Franc

858

488

414

421

1.7

Pinotage

917

476

292

400

37.0

Other Red Vinifera

400

556

307

262

-14.7

Arneis

163

220

35.0

Reichensteiner

1,140

158

194

183

-5.7

Chenin Blanc

1,325

78

80

94

17.5

Müller Thurgau

3,888

77

2

2

0.0

All Hybrids

17

42

1

19

1800.0

Survey Total

162,100

324,591

263,944

336,337

27.4

Industry total*

165,500

328,000

269,000

345,000

28.3

* The data shown are the results from the New Zealand Winegrowers' Annual Vintage Surveys, whereas 'Industry Total' represents the tonnes crushed by the total wine industry. The difference between 'Total' and 'Industry Total' is data from wine companies who did not respond to the Vintage Survey. Source: New Zealand Winegrowers' Annual Vintage Surveys

Table 5. New Zealand vintages, 2004 and 2011-2013 by region

Region

2004
(tonnes)

2011
(tonnes)

2012
(tonnes)

2013
(tonnes)

Change from
2012 (%)

Northland

144

111

92

130

41.3%

Auckland

1,497

1,464

1,220

789

-35.3%

Waikato/Bay of Plenty

457

51

7

12

71.4%

Gisborne

25,346

14,450

15,590

15,567

-0.1%

Hawke's Bay

30,429

35,533

32,793

38,829

18.4%

Wairarapa

2,820

3,598

4,271

4,798

12.3%

Marlborough

92,581

244,893

188,649

251,630

33.4%

Nelson

4,563

7,854

6,129

7,777

26.9%

Canterbury/Waipara

2,825

9,485

7,079

8,348

17.9%

Central Otago

1,439

7,104

8,115

8,407

3.6%

Other

49

0

0

Survey Total

162,100

324,591

263,944

336,337

27.4%

Industry total*

165,500

328,000

269,000

345,000

28.3%

*The data shown are the results from the New Zealand Winegrowers' Annual Vintage Surveys, whereas 'Industry Total' represents the tonnes crushed by the total wine industry. The difference between 'Total' and 'Industry Total' is data from wine companies who did not respond to the Vintage Survey. Source: New Zealand Winegrowers' Annual Vintage Surveys

COMPLETE Wine Industry Directory NOW ONLINE

New 2011

Access via www.winebiz.com.au with your unique password, provided by letter with your 2011 Directory.

ALL databases accessible
PLUS enhanced search options for wineries

Table 6. Number of wine producers listed in the Directory by year

Year

No. of
Producers

Year

No. of
Producers

1994

196

2005

458

1995

204

2006

461

1996

225

2007

480

1997

247

2008

511

1998

287

2009

514

1999

321

2010

522

2000

359

2011

531

2001

385

2012

548

2002

373

2013

549

2003

386

2014

564

2004

457

Source: The Australian and New Zealand Wine Industry Directory, 2014

Table 7. Number of wine producers by tonnes crushed

2007

2008

2009

2010

2011

2012

2013

2014

Less than 10 tonnes

63

69

68

70

73

79

77

80

10 to 19 tonnes

82

81

79

77

78

77

79

83

20 to 49 tonnes

83

94

90

92

95

95

95

98

50 to 99 tonnes

72

67

68

72

75

77

76

77

100 to 249 tonnes

69

73

68

74

73

73

74

75

250 to 499 tonnes

29

36

39

38

37

39

37

39

500 to 999 tonnes

29

29

35

33

34

34

34

33

1,000 to 2,499 tonnes

21

20

20

22

22

21

20

18

2,500 to 4,999 tonnes

9

9

6

7

6

7

8

8

5,000 to 9,999 tonnes

4

3

6

6

7

7

7

8

10,000 to 19,999 tonnes

4

6

4

4

5

5

5

4

More than 20,000 tonnes

2

2

2

1

0

1

1

2

Unknown or unspecified

13

22

29

26

26

33

36

39

Total

480

511

514

522

531

548

549

564

Source: The Australian and New Zealand Wine Industry Directory, 2014

Table 8. New Zealand wine imports, ML, 2008-2013

By country of origin

2008

2009

2010

2011

2012

2013

Australia

22.412

20.019

26.502

22.512

21.897

32.564

South Africa

10.414

7.594

5.86

1.71

1.694

2.579

Chile

2.593

0.858

0.102

0.062

0.53

1.935

Italy

2.312

1.523

1.067

0.995

0.858

0.865

France

1.99

1.872

0.984

1.095

1.449

2.023

Spain

0.486

0.493

0.207

0.23

0.311

0.429

Argentina

0.362

0.38

0.053

0.051

0.082

0.112

Others

0.381

0.605

0.283

0.631

0.511

0.382

Total

40.949

33.344

35.059

27.287

27.331

40.892

By Product type

2008

2009

2010

2011

2012

2013

White

17.014

11.312

13.773

8.005

7.555

16.76

Red

20.763

18.633

18.475

16.012

17.011

20.958

Sparkling

2.444

2.762

2.376

2.76

2.008

2.962

Champagne

0.609

0.559

0.381

0.447

0.679

0.883

Fortified

0.119

0.077

0.054

0.063

0.078

0.0211

Total

40.949

33.344

35.059

27.287

27.331

40.892

Source: New Zealand Winegrowers Annual Report 2013

Table 9. New Zealand wine exports by market, 2009-2013

2009

2010

2011

2012

2013

Australia

(L)

37.343

45.937

45.263

53.474

49.764

($)

323.312

327.098

337.740

380.473

373.048

UK

(L)

36.212

47.995

52.930

57.657

47.622

($)

267.913

298.656

293.631

284.021

278.415

USA

(L)

22.181

26.36

32.223

39.481

43.362

($)

223.666

211.613

231.922

251.329

278.651

Canada

(L)

5.055

7.143

5.705

6.509

7.272

($)

49.498

59.141

59.180

70.906

78.177

Netherlands

(L)

2.354

2.746

4.060

4.586

4.128

($)

20.831

21.576

27.369

26.744

26.868

Ireland

(L)

1.498

1.425

1.844

2.058

2.052

($)

16.501

17.165

15.643

16.326

14.420

Singapore

(L)

1

1.816

1.164

1.149

1.285

($)

13.37

15.784

13.984

14.515

16.148

Hong Kong

(L)

0.624

1.031

1.307

1.524

1.570

($)

8.87

12.464

17.629

18.393

20.424

Sweden

(L)

0.604

0.942

1.367

1.459

1.563

($)

6.105

8.747

11.365

11.554

13.090

Japan

(L)

0.504

0.947

0.897

1.119

1.152

($)

7.837

11.951

11.017

12.891

13.646

Denmark

(L)

1.019

0.674

0.976

1.004

0.790

($)

6.51

9.026

6.646

6.566

5.388

China

(L)

0.544

1.013

1.489

2.200

2.219

($)

6.13

5.946

16.872

25.234

26.868

Germany

(L)

0.53

0.586

0.748

1.429

1.532

($)

5.68

4.954

5.302

7.639

9.532

Finland

(L)

0.122

0.164

0.169

0.219

0.185

($)

1.502

1.528

2.532

2.134

1.572

Norway

(L)

0.069

0.068

0.169

0.205

0.224

($)

0.621

0.623

1.529

1.483

1.591

Others

(L)

2.987

2.010

4.243

4.706

4.942

($)

33.374

23.358

41.614

46.638

47.758

TOTAL

(L)

112.647

142.032

154.661

178.880

169.669

($)

991.721

1,040.529

1,093.973

1,176.847

1,210.525

All figures are in millions. Source: New Zealand Winegrowers Annual Report 2012

Table 10. New Zealand wine exports by variety (ML), 2007-2013

2007

2008

2009

2010

2011

2012

2013

Sauvignon Blanc

56.56

66.85

91.53

115.81

131.65

150.88

144.55

Pinot Noir

5.88

5.70

6.18

8.21

9.50

10.56

10.17

Chardonnay

4.23

5.54

4.79

5.23

4.89

5.51

4.91

Pinot Gris

0.61

1.26

2.04

2.77

2.65

4.09

3.61

Merlot

1.50

1.88

1.93

2.62

2.35

2.38

2.06

Sparkling

2.28

2.06

1.98

1.74

1.27

1.39

1.45

Cabernet or Merlot Blend

0.94

1.07

1.07

1.02

1.09

1.25

1.42

Chardonnay Blend

0.01

0.16

0.21

0.43

0.42

0.15

1.00

Riesling

0.93

1.00

0.78

0.97

1.06

1.06

0.92

Rosé

1.14

0.96

0.70

0.56

0.62

0.59

0.49

Sauvignon Blend

0.06

0.02

0.13

0.15

0.08

0.14

0.42

Sparking Sauvignon

0.00

0.00

0.00

0.00

0.00

0.22

0.36

Syrah

0.08

0.14

0.16

0.23

0.31

0.31

0.27

Generic White

0.83

0.70

1.12

0.99

0.53

0.72

0.27

Gewürztraminer

0.16

0.13

0.15

0.16

0.31

0.20

0.19

Other White Varietals

0.18

0.04

0.08

0.07

0.08

0.12

0.10

Other Red Varietals

0.11

0.09

0.05

0.06

0.09

0.10

0.09

Cabernet Sauvignon

0.02

0.02

0.01

0.04

0.02

0.03

0.05

Generic Red

0.25

0.08

0.04

0.07

0.02

0.02

0.04

Sweet Wines

0.08

0.04

0.03

0.03

0.04

0.06

0.04

Chenin Blanc

0.02

0.01

0.01

0.01

0.02

0.01

0.02

Total

75.91

87.79

113.00

141.14

156.99

179.78

172.44

*Data will differ slightly in total volume to those obtained through Statistics New Zealand. Note: All figures are in millions of litres All figures are in millions. Source: New Zealand Winegrowers Annual Report 2013

Table 11. Top exporters of wine in the world, 2013

Country

Wine exports
volume (ML)

% change
from 2012

Wine exports
value (Million €)

% change
from 2012

France

1,492

2

7,863

3

Italy

2,088

-6

4,874

7

Spain

1,730

-23

2,410

3

Australia

717

-3

1,485

1

Chile

862

20

1,440

9

United States

397

-1

1,101

10

Germany

401

-2

993

2

New Zealand

170

-5

769

9

Portugal

331

2

715

5

Argentina

324

-9.5

691

4.3

South Africa

495

27.5

607

10

World Total

9,807

-3.6

25,610

4.7

Source: OIV - 2013 Global Economic Vitiviniculture Data