Strategy 2025

The Australian Wine Industry Looks Ahead

The launch document of Strategy 2025
In June 1996, the Australian Wine Foundation released Strategy 2025, a statement of the aspirations and goals for the Australian wine industry over the next 30 years. Strategy 2025 addresses Australia's competiveness, market opportunity, resource requirements and government facilitation required to fulfull the industry vision.

Five-year plan: 1997 to 2001
The five-year plan establishes the industry strategic framework for the next five years, in the context of industry vision outlined in Strategy 2025.

Wine Australia: Directions to 2025
The Directions project was coordinated by the Australian Wine and Brandy Corporation and the Winemakers’ Federation of Australia and the 24-page final report was released in May 2007. To access the additional tools mentioned in this document you can visit www.wineaustralia.com