Wine Industry Statistics - Wine Exports

Australian Wine Exports

• Summary of Australian wine export approvals
• Australia's export sales
• Export approvals by container type
• Australia's largest exporters of branded wine by volume
• Australia's largest wine exporters of branded wine by value

Wine Exports

According to the December 2010 Wine Export Approval Report (WEAR) from Wine Australia in calendar year 2010, Australian wine exports increased by 2% to reach 781 ML valued at $2.1 billion (see table).

Australia's top five export markets by volume did not change from 2009 (see table). They were, in order, the UK (+4% to 272 ML), the US (-15% to 206 ML), Canada (+19% to 56 ML), China (+36% to 55 ML) and Germany (+22% to 36 ML).

The volume growth in exports was driven by growth in bulk wine exports offsetting a smaller decline in bottled exports. Factors that contributed to this include adjustments to the excess supply position, shipping branded wine in bulk for packaging offshore, the growing presence of buyers-own brands, and the on-going strong Australian dollar. The share of bulk wine in the export mix increased 7% to 46% while the share of bottled wine exports fell to 53% (see table). The share of wine exported in soft-packs and alternative packaging remained at 1%.

Growth in red wine exports offset smaller declines in white wine and sparkling wine exports. As a result, the share of red wine in the export mix increased by 2% to 60% while the white wine share fell by 1% to 37% and the sparkling wine share fell marginally to 2%.

Three companies, Accolade Wines, Treasury Wine Estates and Casella Wines account for an estimated 75% of all exports of branded wine by volume. Accolade Wines has now surpassed Treasury Wine Estates (formerly Foster's Group) as the leading wine exporter of branded wine (see table). Warburn Estate is one of the fastest movers on the export front and is now ranked ninth. Treasury Wine Estates remains on the top of the list of largest exporters by value (see table).