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9/03/2012

NZ reveals European market strategy (NZ)

The European director of NZ Winegrowers, David Cox, has revealed the three key markets that will form the strategic direction for the business in the Northern European market. Following research commissioned by NZ Winegrowers into the key markets for the next three to five years, a report by Wine Intelligence found that Germany, Sweden and the Netherlands should represent the focus for New Zealand Wine, reports The Shout.