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6/10/2011

Beginner drinkers get a crush on sweet red wines (US)

Adler Fels Winery in Santa Rosa got the call about two years ago. "Can you make us a private label wine that can compete with Llano Estacado?" asked the caller. Llano, a Texas winery, was killing a competitor with a new category that was selling faster in the state than a cattle stampede. The Lubbock winemakers simply call it sweet red wine. It isn't Moscato, it isn't Lambrusco, it isn't Port, but a Syrah, Merlot and Cabernet Sauvignon blend that retails on its website for $7.25, reports The San Francisco Chronicle.