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8/04/2009

Jeremy Oliver publishes breakthrough wine book in Chinese

Acclaimed Australian wine writer Jeremy Oliver is shortly to release the first book purpose-written to educate the emerging Chinese market about wine and to encourage them to try Australian wine first.

Published in simplified Chinese, Enjoying Wine with Jeremy is a handsomely illustrated and informally written book packed with information about the enjoyment of wine before presenting tasting notes, labels and ratings of 290 Australian wines currently available in the Chinese market.

Enjoying Wine with Jeremy covers:

· What wine is, where it is grown and what from

· How wine is made, matured and tasted

· How to cellar wine, how to open it, pour it and serve it

· Answers to dozens of the most common winerelated questions

· How to match Australian wine with different Chinese cuisines

· A complimentary simplified Chinese edition of the Australia: World Class DVD developed by the Australian Wine and Brandy Corporation that features interactive educational material, industry information and video.

"It’s my hope that Australia can take the educational space in China," says Oliver.

"Australians are natural communicators who are used to presenting the facts rather than the fluff. I want to help make Australia the country to which Asian markets turn for genuine information and knowledge about wine. With knowledge comes pleasure, which is what Australian wine is all about.

"I have written the book for young Chinese people who are just discovering wine for the first time," he says.

"These will be the major wine drinkers in China in five years time and they are discovering the pleasure of wine with a truly open mind."

Enjoying Wine with Jeremy is eagerly anticipated by the many Australian wine producers who have identified China as a major export market into the future. Australia’s leading ambassador for wine in the Asian region, Oliver is shortly to depart on a publicity tour from April 15–24 that will include Shanghai, Beijing, Shenzhen and Hong Kong in conjunction with his distributor to the wine, hospitality and wine educational sectors, ASC Fine Wines, China’s largest wine importer.

Enjoying Wine with Jeremy is published by Trends Books Co. Ltd., whose affiliated magazine division publishes FOOD&WINE, China’s most successful food and wine publication. It will retail throughout China for 46 RMB per copy.