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12/12/2012

UK’s food and wine media sip their way around Australia

Three of the UK’s leading wine and food journalists have been experiencing some of the wine regions of Victoria, South Australia and Western Australia over the last two weeks, as part of Wine Australia’s Visitors Program, to promote Australia’s world-class wines to wine lovers in the UK.

The visiting opinion leaders represent major media titles, and included Sarah Jane Evans of BBC Good Food Magazine, Victoria Moore of the Daily Telegraph, and Patrick Schmitt of The Drinks Business. Other visiting media titles included Decanter, Harpers, Off Licence News, Imbibe and Square Meal. Their Australian itinerary included visits to more than 40 wineries and talks with leading winemakers in Geelong, the Mornington Peninsula, Yarra Valley, McLaren Vale, Adelaide Hills, the Barossa Valley and the Margaret River.

Wine Australia’s General Manager, Market Development, James Gosper, said the visit would help showcase the quality and diversity of Australian wines and wine regions.

“The UK is Australia’s largest export market and Australia is the market leader in the UK off-trade,” Mr Gosper said.

“Because it’s a mature market, we need to constantly look at new ways to excite key influencers about our diverse and high quality offerings, extend their knowledge about how our landscape has created some of the world’s finest wines and tell the stories of our wine regions.

“Hosting these influential opinion leaders will help to spread word-of-mouth advocacy about the compelling reasons to drink Australian wine.”

Victorian wine producers involved in the visit included: By Farr, Clyde Park Vineyard and Bistro, Lethbridge Wines, Scotchmans Hill, Ocean Eight, Stonier, Kooyong / Port Philip Estate, Paringa Estate, Yabby Lake, Ten Minutes by Tractor, Moorooduc Estate, Giant Steps/Innocent Bystander, Oakridge Wines, TarraWarra , Kennedy & Wilson, De Bortoli and The Wanderer Wines.

In South Australia, wine producers visited included:   Petaluma, The Lane, Shaw + Smith, Tappanappa, Chapel Hill , d’Arenberg, Wirra Wirra, Mitolo, Willunga 100, Coriole, Geoff Merrill Wines, Penfolds, Jacob’s Creek, St Hallett, Henschke, Torbreck and  Yalumba. 

Western Australian wine producers included: Cullen Wines, Moss Wood, Leeuwin Estate, McHenry Hohnen, Voyager Estate, Vasse Felix, Fraser Gallop, Umamu and Pierro.

In the UK, Australian wine continues to outperform the market and remains the number one category in the off-trade in volume and value. Australia’s strongest growth in the UK off-trade has been at the higher end of the market — £7 to £8 per bottle up 14%; £8 to £9 up 32%; £9 to £10 up 22%; and above £10 up 42%.